Black Youth in STEM’s visual identity was developed by BM Dodo, a local designer and member of the Black community in Kingston ON, in consultation with founder Director Melanie Howard, who shared the vision and hope for the Black Youth in STEM program.
The branding is strong and recognizable, founded in a similar font and style as the Black Lives Matter visual identity. The colours are drawn not only from Queen’s University tri-colour, but also include green, as one of the colours of Africa. The ‘i’ is written in lower case to represent the children who are the focus of our program